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Oliver Buchannon
Tina Donati
Discounts Are a Message. What Are Yours Saying?

Jan 26, 2026

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9 min read

Discounts Are a Message. What Are Yours Saying?

Here’s something to think about... A $120 product can feel like a premium steal, or like cheap junk—purely based on how you discount it.

Tina Donati
Tina Donati

BFCM

+2

How DTC Operators Are Avoiding a Discount Hangover This BFCM

Oct 31, 2025

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11 min read

How DTC Operators Are Avoiding a Discount Hangover This BFCM

Here’s how brands like ILIA Beauty, Mugsy, HappyNuts, and others are thinking differently about BFCM this year.

Tina Donati
Tina Donati

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