Nerd Marketing

DTC marketing breakdowns, tactics, and strategies from experts and operators. Interviews, playbooks, and data you can use next week.

Subscribe for a monthly newsletter, podcast alerts, and fresh Nerdy reads.

The Latest from Nerd

Discounts Are a Message. What Are Yours Saying?

Jan 26, 2026

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9 min read

The most expensive copy is ‘Good Enough’ copy

Jan 18, 2026

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4 min read

Rising CPMs Aren’t the Problem. Fragile Growth Is.

Jan 16, 2026

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5 min read

Why “Good Enough” Copy Is the Most Expensive Mistake Brands Make

Jan 12, 2026

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10 min read

How Product Lifecycles Shape Growth More Than Your Ad Budget

Dec 19, 2025

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9 min read

The Nerd Marketing Podcast

Must-have insights & trends for growing your ecommerce brand.

Podcast Repository

What is Nerd Marketing?

After selling his furniture retailer, Drew Sanocki ("The Chief Nerd") started a course teaching DTC marketers how to build killer email programs: Nerd Marketing.

Now, Nerd's a hub for marketers to learn from experts, keep up on trends, and become incredible marketers.

Or, as we call them, Nerds.

Nerd Marketing

Discounts Are a Message. What Are Yours Saying?

The most expensive copy is ‘Good Enough’ copy

Rising CPMs Aren’t the Problem. Fragile Growth Is.

Why “Good Enough” Copy Is the Most Expensive Mistake Brands Make

How Product Lifecycles Shape Growth More Than Your Ad Budget

What is Nerd Marketing?

After selling his furniture retailer, Drew Sanocki ("The Chief Nerd") started a course teaching DTC marketers how to build killer email programs: Nerd Marketing.

Now, Nerd's a hub for marketers to learn from experts, keep up on trends, and become incredible marketers.

Or, as we call them, Nerds.

Subscribe for DTC Content That Doesn’t Suck

Get a monthly newsletter, podcast updates, and the latest
Nerd-approved content to drive (way) more effective marketing.

Nerd Marketing

Discounts Are a Message. What Are Yours Saying?

The most expensive copy is ‘Good Enough’ copy

Rising CPMs Aren’t the Problem. Fragile Growth Is.

Why “Good Enough” Copy Is the Most Expensive Mistake Brands Make

How Product Lifecycles Shape Growth More Than Your Ad Budget

What is Nerd Marketing?

After selling his furniture retailer, Drew Sanocki ("The Chief Nerd") started a course teaching DTC marketers how to build killer email programs: Nerd Marketing. Now, Nerd's a hub for marketers to learn from experts, keep up on trends, and become incredible marketers. Or, as we call them, Nerds.

Subscribe for DTC Content That Doesn’t Suck

Get a monthly newsletter, podcast updates, and the latest Nerd-approved content to drive (way) more effective marketing.

After selling his furniture retailer, Drew Sanocki ("The Chief Nerd") started a course teaching DTC marketers how to build killer email programs: Nerd Marketing.

Now, Nerd's a hub for marketers to learn from experts, keep up on trends, and become incredible marketers.

Or, as we call them, Nerds.

Get a monthly newsletter, podcast updates, and the latest
Nerd-approved content to drive (way) more effective marketing.