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Dive into a collection of past posts and rediscover timeless content.

Discounts Are a Message. What Are Yours Saying?

Here’s something to think about... A $120 product can feel like a premium steal, or like cheap junk—purely based on how you discount it.

Jan 26, 2026

The most expensive copy is ‘Good Enough’ copy

Plus, why Super Bowl week is great for Valentine’s Day campaigns.

Jan 18, 2026

Rising CPMs Aren’t the Problem. Fragile Growth Is.

Cherene Aubert is back again with some first-hand wisdom to drop on our fellow Nerds.

Jan 16, 2026

Why “Good Enough” Copy Is the Most Expensive Mistake Brands Make

Jan 12, 2026

How Product Lifecycles Shape Growth More Than Your Ad Budget

Dec 19, 2025

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